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Authors who launch books when people are interested in a topic have an automatic leg up. But regardless of your book and its genre, it's wise to consider timing. It affects everything from custom journal printing to eagerly awaited novels from well-known writers. The typical book release seasons are spring and fall, with a fair number also coming out during late winter. People have often avoided summer and the early winter period around the holidays, but those "rules" are less concrete today. Understanding their competition, some authors have opted to release less competitive months.
One of the things to consider when picking a launch date is whether your book is seasonal. If you've written a suspense-thriller novel, people might be more in that mindset in the fall around Halloween. But the genre likely has fans who read it 365 days a year. So, it would be best to weigh the potential advantages of launching during a high-competition period versus a quieter one. But if you've written a book about summer outdoor sports, you likely don't want to release it at the start of fall. Generally speaking, launching your book before the season it relates to is the wisest move.
You must plan a marketing program once you decide on a launch date. The goal is to reach target readers with the news your book has been printed. Much of it happens online today, but you can strongly consider traditional media if your book is on a newsworthy topic. As people begin talking about your work, the media included, you gain stature, and people automatically become more interested. It leads to shares and likes online, and if you can encourage people to post reviews online, it helps even more. The best PR campaigns are coordinated and include many elements.
From the minute you begin writing, it's wise to consider your target readers. What are they interested in? What books are they buying? Understanding their wants and needs helps you focus your book on areas that will resonate with the readers you're trying to attract. The spontaneous intuition you may feel about your topic deserves consideration, but it needs to be grounded in the reality of what works in your genre. The most successful books push the envelope but in a way that is understandable to readers and is easy to understand. Authors who are trendsetters understand how to set that tone.
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