The Role of Book Printing in Self-Publishing Success from Acu Track's blog

Many people are throwing their hats into the ring as authors today. It's an excellent way to see if you can earn a living as a writer or raise your profile to promote your business. If you're a first-time author, pay close attention to your book printing options before you sign up for print-on-demand. In any business endeavor, profit margins matter, and staying outside the on-demand world can help. When you find economical ways to print your book digitally or with traditional offset methods, you'll keep a higher percentage of the sale price. Since a significant majority of readers will buy print copies, it adds up fast.

When weighing your printing options, also focus on binding. Traditional hardcover books are stately and look expensive. Paperback copies are lighter to carry, lower priced, and overwhelmingly popular. Spiral bindings are ideal for some books that will be used heavily; two that come to mind are recipe books and manuals. People shopping online will buy based on a thumbnail-sized image of your book's cover, but those browsing in person notice more. The binding can make an impression along with the weight of the outside and inside paper stock. You want to strike a balance between the price and your book's quality.

When you skip print-on-demand and go with a full-service book printer, you also open up retail selling possibilities. On-demand books are an online phenomenon. Undoubtedly, most books are sold online, but the numbers from brick-and-mortar stores are still substantial. If you work with a book distributor, you might have a shot at big box stores with book aisles. Because of their high foot traffic, they are surprisingly active booksellers. You need to scale up your print run to accommodate their needs and first become popular in other channels. They want to carry books that are already hits.

You will benefit significantly from a full-service printer if you've published a photography book requiring higher-end paper stock and a larger trim size. Self-published books face far less stigma today than previously, but you'll compete against traditionally published titles with all the advantages. Cookbooks and others benefitting from specialty bindings like spiral also benefit from being published outside the on-demand system. You can give your book all the advantages it needs to succeed and become profitable. Becoming a successful author has many benefits for your business and career.

Company Name: Acutrack, Inc

Address: 350 Sonic Ave, Livermore, CA 94551

Phone Number: 888-234-3472