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CDPs require customer data to function. Most consumer data systems employ first-party data, which means it was collected by a company and is only used for marketing reasons by that company. In contrast to first-party data, which is received directly from customers, third-party information is user data that corporations acquire and exchange with other organizations. Third-party data is routinely used to advertise to new potential users, modify webpages for net new visitors, and monetize apps with no other revenue source. Given the frequency with which third-party data is sent, determining whether it was obtained with consent is difficult.
Customer Data Platform Market Report Scope:
The Customer Data Platform market has been studied at the regional and national levels. The study includes a segment- and region-specific analysis of the Customer Data Platform market dynamics, including drivers, restraints, challenges, and opportunities. Because of the detailed market analysis, the report serves as an investor's guide.
A bottom-up approach has been employed to estimate the Customer Data Platform market size. Secondary research identifies key players in the Customer Data Platform market, and primary and secondary research determines their market revenues. Primary research included interviews with key opinion leaders and Customer Data Platform industry experts such as skilled front-line personnel, entrepreneurs, and marketing professionals, while secondary research included a review of annual and financial reports from leading manufacturers. SWOT analysis was used to provide strengths, weaknesses, opportunities and threats of the Customer Data Platform key players in the industry.
Customer Data Platform Market Report Overview:
Stellar Market Research's new market intelligence report indicates lucrative growth for Customer Data Platform Market suppliers in the forecast period through 2029. The market report includes the market's growth drivers, major restraints, upcoming challenges, and current opportunities.
Customer Data Platform Market size was valued at US$ 3.48 Billion in 2020 and the total Customer Data Platform revenue is expected to grow at 32.4% through 2021 to 2027, reaching nearly US$ 24.82 Billion.
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Customer Data Platform Market Regional Analysis:
Government actions and regulations in the industry fuel Customer Data Platform Market growth in the region. The Customer Data Platform market report includes market geography, market size and share, as well as in-depth research into the business network structure, opportunities, and news updates. The report covers all regions, including North America, Europe, Asia Pacific, South America, and the Middle East and Africa.
Customer Data Platform Market Segmentation:
The customer data platform market by vertical is estimated to develop at the fastest CAGR of 13.6% during the forecast period. Customer turnover is high in the telecom industry, and businesses are constantly subjected to regulatory scrutiny as well as the need to conform to data retention and privacy regulations. This strains their finances and makes it harder for them to focus on growing their business. Massive volumes of data are collected by telecom companies through new client signups, phone logs, and payments, among other things. This information is a gold mine that can help firms improve their offerings. Reduce customer attrition, plan ahead of time for client payments, and respond to and comply with regulatory requirements. But only if they are properly controlled and utilized. Companies will need a modern data management platform that can store and handle petabytes of synchronous and asynchronous data in real-time while also assisting them in meeting regulatory requirements. This phenomena is exemplified by Solix CDP.
Solix Common Data Platform e.g. Solix CDP empowers info-driven communication services with an advanced data platform that improves the performance of vital systems, minimizes IT operational expenses, provides a robust data regulatory environment, and explores emerging data-driven prospects using sophisticated business intelligence and machine learning. Solix CDP services include database and e-mail archiving capabilities in their portfolio.
Customer Data Platform Market Key Players:
Oracle Corporation
SAP SE
Adobe Inc.
Salesforce.com, Inc.
Microsoft Corporation
SAS Institute
Teradata
Nice Systems ltd.
Dun & Bradstreet
Leadspace
Zylotech
BlueVenn
CaliberMind
Celebrus
Tealium
AgilOne
Key Questions answered in the Customer Data Platform Market Report are:
Key offerings:
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About Stellar Market Research
Established in 2018, Stellar Market Research is India Based consulting and advisory firm focused on helping clients to reach their business transformation objectives with advisory services and strategic business. The company’s vision is to be an integral part of the client’s business as a strategic knowledge partner. Stellar Market Research provides end-to-end solutions that go beyond key research technologies to help executives in any organization achieve their mission-critical goals. The company has clients from all across the globe, 23 % from India and others from Japan, Korea, Germany, United States, etc. The company uses its extensive industry knowledge, strong network, and know-how to provide complete insights that give clients a competitive advantage.
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