Identifying a Great Startup Name from Kevin Preston's blog

Where people think that reaching ideal Startup Names is a cumbersome task, some might still feel that it is the very first and easiest step.

The basic idea is that you would want everyone to always remember your business name. So that it becomes possible for the existing customers to return and for the new customers to reach with the help of publicity and advertisement.

Let’s take a look at the 2 important pillars of a strong brand name:

1. Easy: When we say easy, it means being easy in every aspect. Easy to read, pronounce and to remember. It makes it simpler for you to create brand awareness with such names. When it comes to starting a business, it might not be possible to spend huge funds or allocate heavy amounts for advertisements. Word to word mouth publicity plays a very important role here in the beginning which comes into existence only when you do not have a complicated brand name.

2. Short, Simple and Meaningful: The Startup Names which are short and simple, are eventually easy to be remembered. Also, when it comes to online mode, short and simple domain names work out better when it comes to positioning on search engines. At the same time, brand names are expected to describe the nature of the business, so that it becomes easy for the potential customers to reach out.