5 Important tips for finalizing Startup Names from Kevin Preston's blog

Let's look at 5 Important tips for finalizing Startup Names

1.) Picking up Unique Business Names: It is always advised to look out for unique and original business names, which are different from your competitors and other business players in the market. Unique and creative business names might also prove to be useful in order to attract attention from your prospect customers. At the same time, there would be no hassles of copyright infringements. But on the other hand, once you are absolutely sure of the startup name, you should get it copyrighted for your own use and get it protected.

2.) Securing a business domain: Once you are through with your business name selection, the next step is to reserve the same domain name with the most appropriate extension according to your target or the operational region. For example: If you are targeting US customers or the region, you can go for .com, .net or .org domain name extension. Reserving the domain name similar to your startup name is extremely important as it is going to build up your position in the online market. Almost 60-70% of the prospect customers prefer to opt for the the online channel while looking out for something, as it is a great source to save time and money. At the same time, a direct buyer and the seller contact also help in reducing the cost arising due to middlemen. As a result the online channel cannot be ignored these days, no matter your startup enters the consumer good or the service industry.

3.) Look Out for Social Handles: Social Media Platforms are a great source to reach out to your target audience for brand promotion. Once you have finalized the business name, make sure to secure your accounts on all the Social Media Platforms such as Linked In, Twitter, Facebook, Instagram, You Tube etc. In the same name as your brand. It is important to make sure that no one else occupies your brand name on Social Media Platforms, as you might end up loosing all your prospect Social Media traffic to the party who so ever acquires these handles in your name.

4.) Restricted Names: Try to avoid Startup Names which contain or in any way seem to be related to any Government or public sector holdings. Such names might have a restriction from local authorities.

5.) Take the overall feel of your finalized name: Once you have finalized your business name, you should always take a relevant feedback and the overall feel of your chosen name. There are several ways or methods to do so. The most common and easiest method is to conduct a survey among your friend circle and all the stake holders on the grounds that whether the name is relevant, is it easy to be remembered or not and lastly whether or not it is easy to be pronounced - which is very important for word of mouth publicity. The second method to feel your business is to read or speak it aloud. It will help you get a feel of your chosen name yourself.