The hottest topic for business expansion - SEO from Kevin Preston's blog

Today we are here with more information on the hottest topic for business expansion SEO.

Being successful with SEO means you would be leading all the StartUp Names in your industry, when it comes to Online Channel.

The secret behind successful SEO lies in selecting the proper Target Keyword.

Target Keyword is nothing but the search query which you believe your website visitor will use on the Search Engines to reach your website. For Example: If you are selling Shoes online, a prospect customer who is looking forward to buy Shoes might look out for “Buy Footwear Online”. So, your target keyword in this case should be “Buy Footwear Online”.

If you have the correct target keyword in place and are ranking well upon the same, you will have a high amount of web traffic through the Online Channel.

However, if you have picked incorrect Target Keyword, even if your approach is correct and you are ranking high on Search Engines, you will end up loosing the prospect customers. As it is going to direct irrelevant visitors to your website, causing a direct rise in the bounce rate for your website.

You can look out for the highly searched industry and region specific keywords using the free Keyword Planner Tool from Google.

And if you have SEO Outsourcing Services in place, there is nothing to be worried about. As it is going to be taken care of by your SEO Service Provider.

With this we have reached to the end of today’s edition.

Take Care and Stay Tuned for more such useful Information :)