The fears that esports could be obscure ideas from Megaomgchen's blog

The fears that esports could be obscure ideas, that  2K22 MT could attract enthusiasts who love to play, but with little commercial value beyond that have been proven to be untrue. Forbes announced last year that global earnings from esports are expected to increase to $1.1bn in 2019.

Donohue points out that even in the past three years, in the three seasons, our conversations have been vastly different from what they were prior to when the league's launch. Kirk Lacob, Warriors Assistant Director of Operations, recently told me that esports was "absolutely growing into a mature sport".

Donohue talks about the benefits of a league run by the NBA office in regards to recruiting partners. "The advantage of being the NBA 2K brand is that we have fantastic relationships with a lot of these partners, that's why we can assist them to guide them through eSports and assist them in understanding how to leverage eSports as a means to amplify their brands."

Another benefit for businesses that which the NBA 2K League has, is that the game is easy to understand. Donohue emphasizes that esports could sometimes be challenging for viewers. "While our games aren't exactly easy to follow it's not necessary to play in order to enjoy the arena. If you understand basketball you'll understand it."

Advertising within the game is also well-established. Donohue says it's normal to view the basketball game on courtside signage. This lets players "be Cheap NBA 2K22 MT Coins a part" of the experience.