For Donohue that highlights what he describes from Megaomgchen's blog

For Donohue that highlights what he describes as the "transformation taking place in the way young people consume media and 2K22 MT how different they're evolving." For brands that means that esports provide "a great way for partners, like, to talk to the younger crowd that may not be found on traditional channels."The NBA is learning too about this new demographic and what they want to be able to see. "The most significant difference between Esports that I've seen as compared to traditional sports is the voice of the fan, the power of the player" Donohue says.

Twitch chat functions on Twitch broadcasts are a good example of this. "The Twitch chat function is always on and we track the function to ensure we keep our fans interested It also offers the opportunity to gather immediate feedback and to make changes to our broadcasts... We're talking about "hey our fans want their camera angles and behind-the scenes content" which , according to Donohue, is "almost becoming an expectation of younger consumers, which is that you're actively listening."

The NBA 2K League is not constrained by limitations that are traditional to basketball.
One of the major advantages that the NBA 2K League has is that it can be played from anywhere by any player. This does not just allow for the new draft procedure but it also permits global markets to be opened up. While the NBA has made a lot of efforts to advertise its brand abroad, it has only had the opportunity to play a few games in cities like Paris, London, and China. International divisions, long rumored to be possible, are nothing more the same as a fantasy.

In the case of NBA 2K League, there are no limits. Donohue tells us "There's plenty of greenfield ahead of us in terms of international expansion. And growing the game worldwide." This year, the NBA 2K League welcomed their first international expansion team known as the Gen.G Tigers from Shanghai. They also hosted tryouts in Seoul, Hong Kong, and London. Donohue stated, "We're trying to continue to attract international stars who we're sure are around here." "It's certainly part of our plans to establish to Buy NBA 2K22 MT Coins have a European division and have an Asia Pacific division," Donohue explained. Donohue added that "it's more of a matter of when, rather than what happens."