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These cards can fluctuate dramatically in value based on FIFA 23 Coins the players and teams' performance - and this year presumably based on their nation's performances, too. This is evident in the price graphs of FUT comparison websites, where stars strikers will increase in price leading up to a game, then skyrocket when they score or sink without a trace when the team is lagging.
The best method to make money from the cards is to usually buy them during neutral periods, hold them, and then to sell them once the hype is over. For example the Liverpool's Darwin Nunez has had a slow start to life at Merseyside with two league goals over his opening seven games.
After a disappointing 3-3 draw against Brighton and with more tough fixtures on the horizon The OTW price - just three days since his release has been hovering around 70k. A wily speculator might choose the 'low' time to buy one, and then think about selling it before the Liverpool's next game takes off, especially in the case that Nunez is on the lineup. An investor who is more cautious might keep it for the duration of the game hoping Nunez will score, however the risk is much greater.
Another thing to look for in OTW cards is that the upgrades are already 'priced in'. Everybody knows that Man City are going to beat 3/8 games to gain Haaland their first OTW upgrade, as an example and this is one of the reason behind his high in-game cost. Do not be deceived into buying players that will surely get three wins with hopes that they'll rise when the time actually arrives. Most likely, this could lead to a flood of investors looking to cash in at the same time, making the cost go down.
Ultimately, Ones to Watch cards are predictable in a few ways and unpredictable in others. Their unpredictable nature is what draws people to them, but understanding the predictable peaks bottoms, buying when they're in decline, and selling when they're up - is how you will be able to create coins from cheapest FUT 23 Coins them.
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