Understanding the Utility of Business Names from Kevin Preston's blog

Selecting a business name is extremely important but do you know why?

First let’s understand the exact utility of a brand name. Business Names are exactly similar to your own name, the only difference is that your name represents a human being and your business name represents your startup. Both are equally crucial. As your name is your identity, your business name is your brand identifier.

People would know and identify your startup by your business name. Your business name will be used to advertise and promote your brand. It would create your brand value in the industry. Your clients and the customers would recognize your startup by your brand name.

Understanding the exact relevance of your brand name is required in order to sustain yourself in this competitive market. Your business name is what people would remember and refer to in order reach your startup. The existing customers would return by recalling your brand name for good and the new prospects would reach out on understanding the nature of your business and your offerings by reading your business name.

I am sure you now understand why your startup name is so crucial. It is going to lay the foundation of your brand and your career at the same time.