Why Startup Names are so Crucial? from Kevin Preston's blog

Excited to bring your business idea into existence? Giving your business venture a name is the most exciting part. It is more or less similar to naming your child. I am sure each business owner would consider his business venture no less than his child.

The first step towards Startup Names is getting your basics correct.

When we say basics, you should have a clear picture on a few aspects

1. Being sure of the nature of your business

2. Need be sure of your Target Region

3. Your Target Audience

4. And Lastly, the mode of business - Majorly decide among Online or Offline

Your business name is the first aspect that represents your Startup, so it is important that it conveys all the important information as described above.

To describe the Nature of your Startup, you can thing towards industry specific business name to solve the purpose.

Target Region has an important role while selecting your startup name. Let’s understand it this way, if you wish to target US region which has the primary language as English, an English name would be much more effective.

Understanding the Target Audience is another great information. You can categorize your target audience as per their Age, Gender, High-Class or Common Man etc. For Example: In case you wish to target young aged people, you can go towards adopting Creativity to be the centre of attraction, however, for mature people you can opt for meaningful brand names.

Keeping the mode of business in mind is very important for expansion. It has a great impact on business names as well. We are going to discuss it separately in our next edition, till then stay tuned.