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Mobile health or mHealth is the practice use of mobile
devices for the purpose of health services, information, and data collection.
mHealth has emerged as a booming field due to advancements in the use of information
and communication technology (ICT), for health services and information.
mHealth applications include the use of mobile devices such as mobile phones,
tablet computers and wearable devices such as smart watches, in collecting
health data, delivery of healthcare information, real-time monitoring, and
direct provision of care via mobile telemedicine.
The mHealth
market size is growing at an explosive pace due to the factors such as
increasing awareness of mobile technology applications, surging focus on
patient-centric healthcare deliver, technological innovations, concerns over
the rising cost of healthcare delivery, growing integration of wireless
technologies, convenience of medical devices, falling prices and growing
affordability of mobile devices and others.
The factors constraining the market are low mobile and
network coverage in developing and poorer regions of the world, lower accuracy,
poor penetration of smart devices, nascent technology in underdeveloped
economies, limited reimbursement, lack of technological awareness among the
ageing population, concerns over information security and privacy and others.
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The largest players in the mHealth market are Apple,
AT&T, AirStrip, Boston Scientific, CardioNet, Athena health, Sanofi,
Fitbit, Telcare, Zephyr Technology and others
A careful analysis of the factors reveals the following;
Poor network coverage and quality represent the most
critical factor restraining the market
Technological development in the mobile device and
information management systems represent the critical opportunity factor for
the market
Growing mobile device affordability and awareness are the
critical driving factors behind the market growth. According to Pew research,
78% of adults under 30 own a laptop or desktop computer, compared with 88% in
2010. Smartphone ownership, is very high at 86% of in 2015 in the age group of
18- to 29-year-olds.
The global mHealth market is projected to reach USD 21.71
billion by 2022, growing at a CAGR of 35.65% during the forecast period.
mHealth Market is segmented by devices, services, technology
and applications. The device segment is sub segmented into blood glucose
meters, BP monitors, pulse oximetry, neurological monitoring, wearable fitness
sensor device, heart rate meters and others. The services segment is sub
segmented into diagnosis, monitoring, prevention, treatment, and others. The
application segment is sub segmented into cardiovascular, respiratory, neurological,
genetic diseases and others.
Regional outlook
While mHealth grew out of industrialized nations, the field
has shifted in favour of the developing countries, stemming from the rapid rise
of mobile phone penetration in low-income nations. For example, in a study
conducted by Pew research in contrast to a median of 45% across emerging and developing
countries reported using the internet occasionally in 2013, the number in 2015,
rose to a whopping 54%. The largest growth has been reported from large
emerging economies such as Malaysia, Brazil and China. The comparative figures
in 2015 was 87% for advanced economies such as U.S. and Canada, major Western
European nations, Australia, Japan etc.
Another example can be seen in the falling divide for
smartphone ownership between developing and developed economies. Smartphone
ownership rates in emerging and developing nations climbed from a median of 21%
in 2013 to an eye watering 37% in 2015. There also is an effect of the
demographic dividend that is paying well for the market as in nearly every
country, millennials are much more likely to be internet and smartphone users
compared with those ages 35 and older. Other findings reveal that smartphone
ownership rates have skyrocketed in many countries since 2013. This includes
increases of over 25 percentage points among the economies of Turkey, Malaysia,
Chile and Brazil.
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