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Former All Blacks captain Anton Oliver is throwing his weight behind a brand new environmental cause – protection from the country’s outstanding wild and scenic rivers.
Although now located in London, Oliver says on recent visits to New Zealand he’s been staggered through the rate of decline of numerous in our country’s rivers and waterways.
I’m like many Kiwis who love and also have a great affinity for the rivers – I was raised swimming, playing, and fishing in superior water that you’d drink with no anxiety about sickness or pollution.
Living within the UK I see the promotions targeted at luring tourists to New Zealand – the land of crystal-clear waterways. In my opinion there's a large and growing discrepancy between your marketing ‘clean green’ rhetoric and also the reality of what’s actually happening on the floor.
My problem is that people are fooling ourselves as we think New Zealand’s natural world is pristine and untouched – it’s an idea that's a hardship on us to simply accept since it challenges a part in our national identity.
We’re not doing enough to safeguard these special natural features, and therefore the highly lucrative ‘100% Pure’ brand that relies so heavily on wild, scenic rivers and clean water.”
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